Too often we see clients neglect Case Studies, but they are vital in showcasing your industry knowledge, your solutions and your personality. Reviews are one thing, but they often fail to go into finer detail about the project you have completed. How often would you buy a product or service without first reading in depth how they perform and how it solves your problem?
Case Studies allow you to be creative in showcasing your work to other potential clients. Data can be represented in a number of ways, all while enhancing your branding due to the professional nature of the document. They also allow you to tell a relatable story on how you overcame a problem many other people may be facing. It will also allow you to showcase your future plans to potential clients, highlighting the after sales/implementation process – key for repeat business. Usually requiring the client's permission to publish, it can act as a stamp of approval to showcase why you are the best at what you do. Professional branding and a brochure feel can massively enhance your reputation.