For architecture to be a true strategic enabler, it needs to connect a true outside-in view at the customer experience level. However, this rarely happens, and architecture teams can look at a problem from the wrong perspective.
Konvergent worked with insurance company Just Group on such an issue. By focusing on the business concerns and desires first before moving into architecture outputs, we produced a stunning visualised, customer-focused view of a complex business problem. Thus, CxO level stakeholders understood the decisions they needed to make that had struggled to be articulated over the previous two years.